NIKE × JUMPMAN23 × HYPEBAE

GEN Z COMMERCIAL INFRASTRUCTURE:

THE JORDAN BRAND INITIATIVE: CULTURE ENGINEERED INTO MARKET SHARE

HYPEBEAST/HYPEBAE GLOBAL EXCLUSIVE

COMMERCIAL IMPACT DELIVERED: ACHIEVING MEASURABLE RESULTS THAT DRIVE GROWTH, ENHANCE BRAND PRESENCE, AND MAXIMIZE ROI ACROSS NORAM, MENA, APAC, AND LATAM MARKETS. WITH A PROVEN TRACK RECORD OF OVER 3.28 BILLION COMBINED VIEWS, OUR EXPERTISE ENSURES YOUR MESSAGE REACHES THE RIGHT AUDIENCE, CREATING VALUE.

THE YOUTH MARKET MANDATE:

NIKE AND JORDAN BRAND NEEDED TO ACCELERATE PENETRATION INTO THE FASTEST-GROWING YOUTH MARKET ON EARTH. THEY REQUIRED A COMPETITIVE ADVANTAGE ROOTED IN CULTURAL FLUENCY, NOT AD SPEND. THEY ENGAGED TASHA BLEU TO ENGINEER A SCALABLE COMMERCIAL SYSTEM CAPABLE OF CONVERTING CULTURAL EQUITY INTO MEASURABLE SALES VELOCITY.

HYPEBEAST CULTURE-TO-COMMERCE:

- GEN Z LIFESTYLE ARCHITECTURE

- FEMALE SPORTS ACCELERATION MARKETS

- FASHION AUTHORITY ECOSYSTEMS

- HYPEBEAST NETWORK TRUST ECONOMY

- CREATOR-LED SOCIAL DISTRIBUTION

BUILT TO ACTIVATE AND

COMPOUND ACROSS VECTORS:

- 12M+ MONTHLY HYPEBAE APAC REACH

- 4:23 AVERAGE DWELL TIME

- 73 PERCENT GEN Z FEMALE DOMINANCE

OUR COMPETITION MOAT:

EXPERTISE IN BOTH ATHLETIC CREDIBILITY AND FASHION INFLUENCE, COMBINED WITH DIRECT ACCESS TO GEN Z CULTURAL DISTRIBUTION CHANNELS. THIS FRAMEWORK IS WHAT BRANDS LEVERAGE TO SECURE DOMINANCE.

STRATEGIC INEVITABILITIES:

- 47B GEN Z APAC SPEND BY 2026

- 94 PERCENT SMARTPHONE PENETRATION

- 340 PERCENT YOY VIEWERSHIP SURGE

- 127% CAGR IN FEMALE ATHLETIC WEAR

EXECUTIVE PRODUCER CREDITS:

STRATEGIC CREATIVE DIRECTION

& PHOTOGRAPHY:

TASHA BLEU | TREU BLEU MEDIA®

WE CREATE YOUTH-FOCUSED REVENUE SYSTEMS BASED ON PROVEN DATA AND WORLDWIDE CONSUMER TRENDS.

ACCEPT YOUR INVITATION:

ACCESS OUR CULTURE-TO-COMMERCE SYSTEM