About

OUR MISSION STATEMENT: Our mission at TREU BLEU MEDIA® is to inspire and empower our team to harness the immense power of media connections. Through the vast reach of Tasha Bleu's network, which includes COMPLEX, HIGHSNOBIETY, HYPEBAE, and HYPEBEAST with a cumulative 3.28 BILLION views, we aim to create a lasting impact in the world of media. We will push boundaries and challenge norms.

Tasha Bleu’s expertise streamlines brand processes, saving time and delivering impactful optimizations for maximum return on ad spend.

Tap into Tasha Bleu's media connections:

• Complex.com: 820 million views

• Highsnobiety.com: 820 million views

• Hypebae.com: 820 million views

• Hypebeast.com: 820 million views

• Leverage a reach of 3.28 BILLION views.

DATA-DRIVEN APPROACH: Tasha Bleu has doubled the revenue on investment for every convention and festival she has been a part of. This 200% increase in ROI is a testament to the effectiveness of her strategies. Moreover, Tasha Bleu has consistently doubled the return on ad spend (ROAS) for each client, ensuring that every dollar spent is an investment towards growth.

DATA-DRIVEN STRATEGY: Tasha Bleu's expertise has been pivotal in transforming views into sales with a remarkable success rate over the past 15 years. Her strategies have launched regional programming that still resonates with diverse audiences and significantly enhanced user-generated experiences. To maintain transparency, Tasha Bleu provides reports, affirming her commitment to open communication.

DATA-DRIVEN CONTENT CREATION: Exceeding ROAS benchmarks has been a recurring theme in Tasha Bleu's career, with her content creation strategies leading to top and bottom line accelerations. Her multi-platform ads have  increased ROI, while her prowess in optimizing ROAS for OOH, print, and social is unparalleled.

As a distinguished photographer and strategist with over ten years of experience at HYPEBEAST, amassing an impressive 3.28 billion views, Tasha Bleu passionately focuses on enhancing scalability and operational leverage to achieve millions in annual efficiency gains and improve free cash flow. Having secured more than 100 brand partnerships and successfully reaching a $5 million valuation during her B2B acquisition phase, she is committed to delivering historically superior long-term strategies that refine decision-making within the HYPEBEAST ecosystem. Her efforts specifically target key markets such as Arabia, Hong Kong, Indonesia, Japan, Korea, Latin America, and the United Kingdom.

Tasha thrives on collaborating with Fortune 500 companies and Global Chief Procurement Officers to drive substantial savings and revenue. Her proficiency in experiential marketing and focus group facilitation has allowed her to increase market share and optimize media supply chains, thereby establishing herself as a trusted advisor who provides tailored solutions that resonate with diverse audiences. Her experience in the ultra-luxury brand sector has made her an essential partner in strengthening brand identity.

Her licensed asset catalog features high-profile projects, including Times Square billboards and activations at major sporting events such as the NBA All-Star Game and the NFL Super Bowl. These significant city operations highlight her talent for crafting compelling marketing narratives that create a lasting impression. Tasha takes pride in her innovative strategies, which have resulted in an impressive 200% increase in both ROI and ROAS, delivering lifetime value.

If one is a VP of Vendor Relations at a Fortune 500 company responsible for budget management and interested in exploring new markets, Tasha invites them to connect with her to discuss how they can collaborate and write a groundbreaking chapter together.

Let’s recap the remarkable success that we achieved during the 2018 NBA All-Star Week in Los Angeles, California. Tasha Bleu was a part of the ADIDAS team that was responsible for capturing the digital attention of targeted audiences. Her approach was deeply rooted in understanding the market dynamics and leveraging them to her advantage. The result was an event that engaged and converted, helping to surpass targeted benchmarks.

Tasha Bleu holds direct connections with major record labels, media outlets, and universities. Tasha Bleu specializes in structuring media, data, gaming, and technology ideas into tangible projects. With a proven track record of success, she has the expertise needed to transform concepts into reality. She has a 15-year track record working with global media acquisition clients, including Buzzfeed, Condé Nast, Hypebeast Group, Informa, and Reed Expo.

Tasha Bleu's career peaked when she was featured on a Times Square billboard alongside NBA star Carmelo Anthony to promote NBA 2K, Nike, and Jordan, garnering millions of views.

With a wealth of experience in audience analysis and a deep understanding of distribution systems, Tasha Bleu has garnered global recognition for her contributions reaching NORAM, MENA, APAC, and LATAM. Her advertising work has been printed in over 100 publications. Tasha Bleu's keen attention to detail was evident as she expertly coordinated the complex logistics required for the successful rollout of a compelling out-of-home advertising campaign spanning 120 Foot Locker stores situated throughout various regions in NORAM.

On March 26, 2014, a cultural phenomenon was born in the sneaker community - #AirMAXDay, a celebration of the iconic Nike Air MAX shoe line. This global event was notably launched by the Nike Air MAX Bible, a definitive guide to the heritage and impact of the Air MAX series. Tasha Bleu was featured on page 126 of the Nike Air MAX Bible and she was the only Black woman.

Nike does not offer the book for sale, making it a rare collector's item. Copies have been authenticated by Tinker Hatfield, the legendary designer behind Nike's most iconic sneakers.