EARTH | 2030 FOR LIFE™
EARTH is where dynasties take root in the tangible world. Tasha Bleu’s lifetime land-based systems have already crystallized into engines of permanence: Nike’s $2.8B Air Max Day, Microsoft’s education-driven smart cities, and sovereign wealth collaborations aligned with 2030 agendas. On land, the watch still ticks—the reminder that every dynasty must secure permanence before time runs out. EARTH is where campaigns become civilizations and where generational authority is measured not in decades, but in centuries.
ADIDAS ORIGINALS x FOOTLOCKER
Featuring WNBA Record Holder Liz Cambage
Magazine Cover + 7-Page Feature Story
In-Store Visuals + Outdoor Campaign Displays
Creative Direction & Still Photography:
Tasha Bleu | TREU BLEU MEDIA®
Wardrobe Styling:
Tasha Bleu | TREU BLEU MEDIA®
Role: Cultural Capital Leverage Producer
👟 Record of Absolutes
Appointed Chief Story Producer | NBA All-Star 2018 — directed sovereign-scale storytelling across NBA, Adidas, and BAPE activations in LA
Distributed through NBA TV (89M+ households) and Turner Sports, capturing global broadcast visibility during All-Star Weekend
Engineered multi-platform visual systems for Adidas x BAPE capsule drops, generating 9-figure cultural equity value across OOH, digital, and influencer markets
🖼️ Strategic visual partner producing content for 120+ Adidas retail locations across North America
📸 End-to-end photography production for seasonal campaigns + in-store activations
📍 Billboard + OOH asset systems designed for influencer drops + limited-edition releases
📰 Licensed editorial content syndicated through HYPEBEAST, GQ, and global editorial partners
🧠 Cultural strategy aligned with legacy artists, youth markets, and high-visibility brand moments
🌐 Visuals integrated across Adidas’ multi-platform storytelling ecosystems
🎯 Every asset engineered for authenticity, cultural equity, and narrative continuity
📈 Visual infrastructure designed to convert brand trust into long-term equity
💡 Retail storytelling aligned with Adidas’ innovation and culture-forward legacy
📦 Asset design systems deployed at scale for high-volume retail replication
🪙 Content frameworks positioned for licensing, syndication, and return on investment
🧱 Visual identity stabilized across pop-ups, flagship stores, and seasonal releases
🎬 Cinematic brand assets crafted to build trust across digital + physical ecosystems
📂 Asset libraries formatted for cross-functional usage across teams + platforms
🧭 Cultural trust translated into capital impact via sovereign-scale media alignment
🏛️ Adidas work complements a larger media infrastructure practice with Fortune 500 brands
