EARTH | 2030 FOR LIFE™
EARTH is where dynasties take root in the tangible world. Tasha Bleu’s lifetime land-based systems have already crystallized into engines of permanence: Nike’s $2.8B Air Max Day, Microsoft’s education-driven smart cities, and sovereign wealth collaborations aligned with 2030 agendas. On land, the watch still ticks—the reminder that every dynasty must secure permanence before time runs out. EARTH is where campaigns become civilizations and where generational authority is measured not in decades, but in centuries.
ADIDAS x CNN x FOOTLOCKER
Featuring HBO Actress Lolo Spencer
Magazine Cover + 7-Page Feature Story
In-Store Visuals + Outdoor Displays
Creative Direction & Still Photography:
Tasha Bleu | TREU BLEU MEDIA®
Wardrobe Styling:
Tasha Bleu | TREU BLEU MEDIA®
Role: Cultural Capital Producer
👟 Record of Absolutes
Appointed Chief Story Producer | NBA All-Star 2018 — directed sovereign-scale storytelling across NBA, Adidas, and BAPE activations in Los Angeles
Distributed through NBA TV (89M+ households) and Turner Sports, capturing global broadcast visibility during All-Star Weekend
Engineered multi-platform visual systems for Adidas x BAPE capsule drops, generating 9-figure cultural equity value across OOH, digital, and influencer markets