ADIDAS ORIGINALS × FOOT LOCKER
GEN Z COMMERCIAL INFRASTRUCTURE:
THE LIZ CAMBAGE INITIATIVE: WNBA CULTURE ENGINEERED INTO APAC MARKET SHARE
HYPEBAE EXCLUSIVE
— FEATURING LIZ CAMBAGE
COMMERCIAL IMPACT DELIVERED:
ACHIEVING MEASURABLE RESULTS THAT DRIVE GROWTH, ENHANCE BRAND PRESENCE, AND MAXIMIZE ROI ACROSS NORAM, MENA, APAC, AND LATAM MARKETS. WITH A PROVEN TRACK RECORD OF OVER 3.28 BILLION COMBINED VIEWS, OUR EXPERTISE ENSURES YOUR MESSAGE REACHES THE RIGHT AUDIENCE, CREATING SUSTAINED VALUE.
120 RETAIL ACTIVATIONS | 120 PERCENT DOOR EXPANSION | ACTIVE LIFECYCLE
THE YOUTH MARKET MANDATE:
ADIDAS AND FOOT LOCKER NEEDED TO ACCELERATE PENETRATION INTO THE FASTEST-GROWING YOUTH MARKET ON EARTH. THEY REQUIRED A COMPETITIVE ADVANTAGE ROOTED IN CULTURAL FLUENCY, NOT AD SPEND. THEY ENGAGED TASHA BLEU TO ENGINEER A SCALABLE COMMERCIAL SYSTEM CAPABLE OF CONVERTING EQUITY INTO SALES VELOCITY.
HYPEBEAST CULTURE-TO-COMMERCE:
- GEN Z LIFESTYLE ARCHITECTURE
- FEMALE SPORTS ACCELERATION MARKETS
- FASHION AUTHORITY ECOSYSTEMS
- HYPEBEAST NETWORK TRUST ECONOMY
- CREATOR-LED SOCIAL DISTRIBUTION
BUILT TO ACTIVATE AND
COMPOUND ACROSS VECTORS:
- 12M+ MONTHLY HYPEBAE APAC REACH
- 189K+ SHARES WEEK ONE
- 4:23 AVERAGE DWELL TIME
- 73 PERCENT GEN Z FEMALE DOMINANCE
RETAIL SCALE EFFECTS:
- 120 IN-STORE ACTIVATIONS
- 200% LIFT IN RETAIL FOOTPRINT
- SUSTAINED IN-MARKET LIFESPAN
OUR COMPETITION MOAT:
EXPERTISE IN BOTH ATHLETIC CREDIBILITY AND FASHION INFLUENCE, COMBINED WITH DIRECT ACCESS TO GEN Z CULTURAL DISTRIBUTION CHANNELS. THIS FRAMEWORK IS WHAT BRANDS LEVERAGE TO SECURE DOMINANCE.
STRATEGIC INEVITABILITIES:
- 47B GEN Z APAC SPEND BY 2026
- 94 PERCENT SMARTPHONE PENETRATION
- 340 PERCENT YOY VIEWERSHIP SURGE
- 127% CAGR IN FEMALE ATHLETIC WEAR
EXECUTIVE PRODUCER CREDITS:
STRATEGIC CREATIVE DIRECTION
& PHOTOGRAPHY:
TASHA BLEU | TREU BLEU MEDIA®
WE CREATE YOUTH-FOCUSED REVENUE SYSTEMS BASED ON PROVEN DATA AND WORLDWIDE CONSUMER TRENDS.
ACCEPT YOUR INVITATION:
ACCESS OUR CULTURE-TO-COMMERCE SYSTEM
