NIKE × JUMPMAN23 × HYPEBAE
Gen Z Commercial Infrastructure:
The JORDAN BRAND Initiative: Culture Engineered into Market Share
HYPEBEAST/HYPEBAE Global Exclusive
Commercial Impact Delivered:
Achieving measurable results that drive growth, enhance brand presence, and maximize ROI across NORAM, MENA, APAC, and LATAM markets. With a proven track record of over 3.28 billion combined views, our expertise ensures your message reaches the right audience, creating sustained commercial value.
THE YOUTH MARKET MANDATE:
Nike and Jordan Brand needed to accelerate penetration into the fastest-growing youth market on earth. They required a competitive advantage rooted in cultural fluency, not ad spend. They engaged Tasha Bleu to engineer a scalable commercial system capable of converting cultural equity into measurable sales velocity.
HYPEBEAST Culture-to-Commerce:
- Gen Z lifestyle architecture
- Female sports acceleration markets
- Fashion authority ecosystems
- HYPEBEAST network trust economy
- Creator-led social distribution
Built to activate and compound across vectors:
- 12M+ monthly HYPEBAE APAC reach
- 4:23 average dwell time
- 73 percent Gen Z female dominance
OUR COMPETITION MOAT:
Expertise in both athletic credibility and fashion influence, combined with direct access to Gen Z cultural distribution channels. This framework is what brands leverage to secure dominance.
STRATEGIC INEVITABILITIES:
- 47B Gen Z APAC spend by 2026
- 94 percent smartphone penetration
- 340 percent YoY viewership surge
- 127% CAGR in female athletic wear
EXECUTIVE PRODUCER CREDITS:
Strategic Creative Direction & Photography: Tasha Bleu | TREU BLEU MEDIA®
We create youth-focused revenue systems based on proven data and worldwide consumer trends.
ACCEPT YOUR INVITATION:
License our culture-to-commerce system.
