This roadmap serves as a guide for my team's efforts, ensuring alignment and clarity at every stage. Regular updates and adjustments will be made as necessary to adapt to any changes in the market landscape.

Tasha Bleu is a distinguished B2B photographer and strategist with over a decade of experience at HYPEBEAST, having garnered 3.28 billion views. Her primary focus is on enhancing scalability and operational leverage to achieve significant annual efficiency gains and improve free cash flow. Throughout her career, she has secured more than 100 brand partnerships and successfully attained a $5 million valuation during her B2B acquisition phase. She is dedicated to delivering historically superior long-term strategies that refine decision-making within the HYPEBEAST ecosystem, specifically targeting key markets such as Saudi Arabia, Hong Kong, Indonesia, Japan, Korea, Latin America, and the United Kingdom to ensure operational excellence.

Key Deliverables:

Cross-Industry Storytelling: We build adaptive, inclusive narratives aligned with global trends.
Strategic Collaboration: With extensive experience in executive, creative, and marketing partnerships, we ensure your story aligns seamlessly with your strategy.
Media Mastery: Our expertise in visual and digital media ensures your story reaches and resonates with an international audience, creating measurable cultural impacts.
Narrative Translation: We simplify complex systems into engaging and accessible stories.

Strategic Levers:

Co-create high impact partnerships with Hypebeast and Hypebae, valued at $80K.
Co-engage key opinion leaders and streaming platforms to ignite viral momentum.
Co-develop a branded storytelling hub to boost engagement.
Co-produce licensed digital assets through weekly sprints, valued at $125K.

As of Saturday, May 17, 2025, we stand at a rare inflection point—where luxury, wellness, and longevity are converging into a trillion-dollar travel and lifestyle sector. We’re reaching out with a focused opportunity to position The Kraft Heinz Company at the forefront of this evolution—one that aligns with your innovation-driven ethos and your Q2 earnings narrative.

Your Q1 update reflects a clear commitment to resilience, operational discipline, and brand-led growth in a volatile consumer landscape. As both a long-term shareholder and a trusted omnichannel marketing partner, we recognize the bold momentum behind your wellness-forward positioning—and the unique opportunity to amplify it.

To align with your Q3 2025 growth priorities and evolving consumer sentiment, we propose the appointment of Tasha Bleu as your first Chief Longevity Storyteller by July 1, 2025. This function would serve as a strategic accelerator across three measurable outcomes:

Elevate brand equity by owning the cultural narrative around recovery, sustainable performance, and long-term vitality
Monetize through immersive wellness experiences—such as Heinz-branded athlete villages, research labs, and wellness residences
Launch a first-to-market product: Lycopene-based gummies for prostate health, backed by global media and retail integration

This initiative is designed to position Kraft Heinz at the intersection of nutrition, sports, and digital wellness—just as global attention intensifies ahead of major events in 2028 and 2031. With your Brand Growth System and agile execution model, this is a timely path to first-mover advantage.

Paving the Path for Revenue Growth

To activate this strategy, we’re offering the following deliverables:

A cinematic wellness campaign with drone and editorial-grade content distributed via HYPEBEAST and HYPEBAE (Hong Kong), valued at $80,000.
Global, irrevocable licensing of all creative assets to Heinz, valued at $125,000—enabling cost-free deployment across digital, retail, and OOH channels.
Four-Phase Execution Model: Strategic Alignment, Acceleration Framework, Scalable Execution, and Performance Uplift

Phase I: Strategic Longevity Alignment

We begin by ensuring cross-functional clarity around your Q2–Q4 objectives. This includes mapping your affiliate-driven model and innovation pipeline to a unified performance vision. We’ll identify key revenue levers across your ecosystems, ensuring measurable impact.

Phase II: Longevity Acceleration Framework

Next, we will design a velocity model to compress execution cycles. This includes stakeholder alignment workshops, a prioritization matrix for global market activations, and rapid-deployment playbooks tailored to your top 10 regions.

The roadmap outlines a structured plan for achieving our objectives over the coming year. It is divided into key phases, each with specific goals and timelines.

Phase III: Scalable Longevity Execution

We’ll operationalize the strategy through a replicable delivery framework. This includes market-specific rollout schedules, resource modeling, and KPI dashboards for real-time visibility. Our model ensures that what works in one region can be scaled globally with precision.

Phase IV: Longevity Performance Uplift

We will introduce a performance uplift engine—focused on revenue acceleration, cost efficiency, and team accountability. This includes quarterly performance sprints, predictive analytics tied to affiliate engagement, and leadership calibration sessions to drive sustainable growth.

Here’s how this partnership will drive measurable value:

Revenue Acceleration: My storytelling system has delivered over 3.28B views across global platforms. Applied to your new wellness and service offerings, it will drive conversion and deepen lifetime value—especially in categories that reward emotional connection and trust.
Brand Differentiation: As consumer focus shifts toward longevity, healthspan, and restorative travel, PepsiCo can lead with a message that fuses vitality with discovery—positioning the brand well beyond products into lifestyle leadership.
Market Readiness: With 70% of travelers seeking wellness products, your new formats are primed for performance marketing. I will architect an integrated campaign suite—UGC, influencer amplification, and performance storytelling—to activate regional demand and accelerate adoption.

Projected Q4 2025 Outcomes:

200% ROI from integrated media and product campaigns
Accelerated R&D cycles through real-time consumer feedback loops
Increased affiliate engagement and operational efficiency via modular storytelling assets

This model is designed to amplify your key growth areas—by embedding longevity storytelling into every consumer and brand touchpoint. With a focus on cultural relevance and global reach, our initiatives will not only enhance product offerings but also deepen customer engagement and loyalty. The integration of real-time data analytics will enable us to anticipate market trends and respond with agility, ensuring that we remain at the forefront of the industry.

This strategic vision is about more than just growth—it's about forging a legacy of excellence. Together, we will transform challenges into opportunities, achieving new heights in the sports and wellness sectors. In conclusion, this proposal sets forth a bold and innovative path, one that is rich with potential and aligned with our core values. As we embark on this lifelong journey, we invite all stakeholders to join us in redefining what's possible, creating a future that is as vibrant and resilient as the communities we serve.

BIDDER FORM AND RFP