This roadmap serves as a guide for my team's efforts, ensuring alignment and clarity at every stage. Regular updates and adjustments will be made as necessary to adapt to any changes in the market landscape.

Tasha Bleu is a distinguished B2B photographer and strategist with over a decade of experience at HYPEBEAST, having garnered 3.28 billion views. Her primary focus is on enhancing scalability and operational leverage to achieve significant annual efficiency gains and improve free cash flow. Throughout her career, she has secured more than 100 brand partnerships and successfully attained a $5 million valuation during her B2B acquisition phase. She is dedicated to delivering historically superior long-term strategies that refine decision-making within the HYPEBEAST ecosystem, specifically targeting key markets such as Saudi Arabia, Hong Kong, Indonesia, Japan, Korea, Latin America, and the United Kingdom to ensure operational excellence.

Key Deliverables:

Cross-Industry Storytelling: We build adaptive, inclusive narratives aligned with global trends.
Strategic Collaboration: With extensive experience in executive, creative, and marketing partnerships, we ensure your story aligns seamlessly with your strategy.
Media Mastery: Our expertise in visual and digital media ensures your story reaches and resonates with an international audience, creating measurable cultural impacts.
Narrative Translation: We simplify complex systems into engaging and accessible stories.

Strategic Levers:

Co-create high impact partnerships with Hypebeast and Hypebae, valued at $80K.
Co-engage key opinion leaders and streaming platforms to ignite viral momentum.
Co-develop a branded storytelling hub to boost engagement.
Co-produce licensed digital assets through weekly sprints, valued at $125K.

As of Monday, May 12, 2025, we stand at a rare inflection point—where luxury, wellness, and longevity are converging into a trillion-dollar travel and lifestyle sector. We’re reaching out with a focused opportunity to position CVS Health at the forefront of this evolution—one that aligns with your innovation-driven ethos and your Q2 earnings narrative.

Your Q1 2025 performance reflects a disciplined command of scale and a timely alignment with consumer health priorities. The 36 million lives served and the expansion of your CVS Caremark TrueCost ecosystem underscore the strength of your omnichannel model in a shifting macro environment. As a long-standing shareholder, supplier, and client, Tasha Bleu had witnessed firsthand how CVS consistently advances cultural relevance with operational precision.

Building on this momentum, we’re recommending the integration of a Longevity and Digital Wellness initiative into your Q2 2025 growth strategy. This addition is designed to strengthen long-term brand equity, deepen patient engagement across the membership lifecycle, and unlock new revenue channels within your existing infrastructure.

This initiative aligns with your existing pillars and positions CVS to lead the convergence of sport, wellness, and culture—especially as the 2028 Olympics and 2031 Rugby World Cup approach. Our campaigns have generated 3.28 billion views on Hypebeast.com and are already set to increase conversion across 120 CVS locations. We’re ready to lead this next wave of growth.

To activate this, we propose appointing Tasha Bleu as your first Chief Longevity Storyteller by July 1, 2025. This strategic role will deliver three measurable outcomes:

Accelerate innovation by linking behavioral data with digital health insights and performance storytelling across platforms.
Expand brand equity by leading the national conversation on recovery, sustainable fitness, and long-term vitality.
Drive omnichannel revenue through scalable, content-driven discovery embedded in Caremark TrueCost, Oak Street Health, and CVS.com.

Over the past two decades, we’ve developed a four-phase innovation system that fuses biomarker intelligence, cultural insight, and retail execution. This framework is built for scale and designed to deliver results across both physical retail and digital platforms—perfectly aligned with your strategic pillars and experiential retail formats.

Paving the Path for Revenue Growth

Our offering includes four deliverables aligned with your Healthy 2030 pillars and market leadership goals:

Launch of a CVS-branded storytelling hub using our proprietary narrative architecture. This will elevate product discovery, unify brand messaging, and integrate with your R&D and affiliate marketing roadmap.
Co-development of biometric-integrated wellness stations at select locations. These Enhanced Screening experiences (Whole Body Scans) tap into the $3T wellness economy and create high-margin engagement opportunities, especially among athletes and wellness-forward consumers.
Strategic content partnerships that position CVS as a trusted voice in long-term wellness, from digital therapeutics to preventive care.
A data-informed framework to measure ROI across patient outcomes, engagement metrics, and new revenue streams.
Premium content production, including cinematic drone footage and editorial photography, with global distribution via HYPEBEAST and HYPEBAE (Hong Kong). This will generate an estimated $80,000 in earned media while positioning CVS as a cultural authority for Gen Z and millennial audiences.
Global irrevocable usage rights to all creative assets (valued at $125,000), enabling cost-free deployment across digital, retail, and OOH channels.

Phase I: Strategic Longevity Alignment

We begin by ensuring cross-functional clarity around your Q2–Q4 objectives. This includes mapping your affiliate-driven model and innovation pipeline to a unified performance vision. We’ll identify key revenue levers across your ecosystems, ensuring measurable impact.

Phase II: Longevity Acceleration Framework

Next, we will design a velocity model to compress execution cycles. This includes stakeholder alignment workshops, a prioritization matrix for global market activations, and rapid-deployment playbooks tailored to your top 10 regions.

The roadmap outlines a structured plan for achieving our objectives over the coming year. It is divided into key phases, each with specific goals and timelines.

Phase III: Scalable Longevity Execution

We’ll operationalize the strategy through a replicable delivery framework. This includes market-specific rollout schedules, resource modeling, and KPI dashboards for real-time visibility. Our model ensures that what works in one region can be scaled globally with precision.

Phase IV: Longevity Performance Uplift

We will introduce a performance uplift engine—focused on revenue acceleration, cost efficiency, and team accountability. This includes quarterly performance sprints, predictive analytics tied to affiliate engagement, and leadership calibration sessions to drive sustainable growth.

Here’s how this partnership will drive measurable value:

Revenue Acceleration: My storytelling system has delivered over 3.28B views across global platforms. Applied to your new wellness and service offerings, it will drive conversion and deepen lifetime value—especially in categories that reward emotional connection and trust.
Brand Differentiation: As consumer focus shifts toward longevity, healthspan, and restorative travel, your company will lead with a message that fuses vitality with discovery—positioning your brand well beyond products into lifestyle leadership.
Market Readiness: With 70% of travelers seeking wellness services, your new formats are primed for performance marketing. I will architect an integrated campaign suite—UGC, influencer amplification, and performance storytelling—to activate regional demand and accelerate adoption.

Projected Q4 2025 Outcomes:

200% ROI from integrated media and product campaigns
Accelerated R&D cycles through real-time consumer feedback loops
Increased affiliate engagement and operational efficiency via modular storytelling assets

This model is designed to amplify your key growth areas—by embedding longevity storytelling into every consumer and brand touchpoint. With a focus on cultural relevance and global reach, our initiatives will not only enhance product offerings but also deepen customer engagement and loyalty. The integration of real-time data analytics will enable us to anticipate market trends and respond with agility, ensuring that we remain at the forefront of the industry.

This strategic vision is about more than just growth—it's about forging a legacy of excellence. Together, we will transform challenges into opportunities, achieving new heights in the sports and wellness sectors. In conclusion, this proposal sets forth a bold and innovative path, one that is rich with potential and aligned with our core values. As we embark on this lifelong journey, we invite all stakeholders to join us in redefining what's possible, creating a future that is as vibrant and resilient as the communities we serve.

BIDDER FORM AND RFP