This roadmap serves as a guide for my team's efforts, ensuring alignment and clarity at every stage. Regular updates and adjustments will be made as necessary to adapt to any changes in the market landscape.

Tasha Bleu is a distinguished B2B photographer and strategist with over a decade of experience at HYPEBEAST, having garnered 3.28 billion views. Her primary focus is on enhancing scalability and operational leverage to achieve significant annual efficiency gains and improve free cash flow. Throughout her career, she has secured more than 100 brand partnerships and successfully attained a $5 million valuation during her B2B acquisition phase. She is dedicated to delivering historically superior long-term strategies that refine decision-making within the HYPEBEAST ecosystem, specifically targeting key markets such as Saudi Arabia, Hong Kong, Indonesia, Japan, Korea, Latin America, and the United Kingdom to ensure operational excellence.

Key Deliverables:

Cross-Industry Storytelling: We build adaptive, inclusive narratives aligned with global trends.
Strategic Collaboration: With extensive experience in executive, creative, and marketing partnerships, we ensure your story aligns seamlessly with your strategy.
Media Mastery: Our expertise in visual and digital media ensures your story reaches and resonates with an international audience, creating measurable cultural impacts.
Narrative Translation: We simplify complex systems into engaging and accessible stories.

Strategic Levers:

Co-create high impact partnerships with Hypebeast and Hypebae, valued at $80K.
Co-engage key opinion leaders and streaming platforms to ignite viral momentum.
Co-develop a branded storytelling hub to boost engagement.
Co-produce licensed digital assets through weekly sprints, valued at $125K.

As of Sunday, May 18, 2025, we stand at a rare inflection point—where luxury, wellness, and longevity are converging into a trillion-dollar travel and lifestyle sector. We’re reaching out with a focused opportunity to position Dick's Sporting Goods at the forefront of this evolution—one that aligns with your innovation-driven ethos and your Q2 earnings narrative.

Your Q4 report and full-year 2024 performance reflect a clear command of both operational excellence and cultural relevance. Your continued growth across omnichannel, footwear, and experiential retail confirms that Dick’s is not just leading the market—it’s reshaping it.

As a long-time Foot Locker shareholder and omnichannel marketing supplier to all 16 of your key brand collaborators, Tasha Bleu witnessed how timing and narrative precision drive growth.

Our campaigns have generated 3.28 billion views on Hypebeast.com and increased conversion across 120 Foot Locker stores. With the FL acquisition now expanding your ecosystem, this is a timely opportunity to centralize a longevity strategy that connects product, purpose, and performance.

Given your current momentum and the cultural tailwinds leading into the 2028 Olympics and 2031 Rugby World Cup, this is a timely opportunity to future-proof the brand and unlock new verticals.

The opportunity: Appointing me as your Chief Longevity Storyteller, effective July 1, 2025.

This role is not symbolic—it’s a strategic growth lever designed to:

Accelerate R&D velocity through data-led storytelling aligned with digital health and performance trends
Expand brand equity by owning the intersection of sport, wellness, and human longevity
Drive Omni channel revenue through scalable content and product discovery frameworks

Over the past two decades, we’ve developed a four-phase innovation system that fuses health intelligence, cultural insight, and retail execution. This framework is built for scale and designed to deliver results across both physical retail and digital platforms—perfectly aligned with your strategic pillars and experiential retail formats like House of Sport.

The Q4 report shows that Dick’s Sporting Goods is not only outperforming the market but also redefining the athlete experience through innovation in omnichannel retail. Your momentum in experiential formats like House of Sport and Field House, paired with strong footwear performance and digital expansion, signals a brand ready to lead the next era of sport and wellness.

Paving the Path for Revenue Growth

Our offering includes four key deliverables that align directly with your growth pillars and market leadership goals:

Launch of a DICK’S-branded storytelling hub, built on our proprietary narrative architecture. This platform will drive product discovery, elevate brand affinity, and integrate seamlessly with your R&D and affiliate marketing roadmap

Co-development of biometric-integrated wellness stations at select locations. These Enhanced Screening experiences (Whole Body Scans) tap into the $3T wellness economy and can unlock new high-margin revenue streams while deepening athlete engagement
Premium content production, including cinematic drone videography and editorial-grade photography, with distribution through HYPEBEASTand HYPEBAE (Hong Kong). This will deliver an estimated $80,000 in earned media value while capturing high cultural relevance across Gen Z and millennial audiences
Global irrevocable usage rights to all creative assets (valued at $125,000), enabling Dick’s to repurpose across digital, retail, and OOH placements with zero additional licensing costs in perpetuity
Four-Phase Execution Model: Strategic Alignment, Acceleration Framework, Scalable Execution, and Performance Uplift

Phase I: Strategic Longevity Alignment

We begin by ensuring cross-functional clarity around your Q2–Q4 objectives. This includes mapping your affiliate-driven model and innovation pipeline to a unified performance vision. We’ll identify key revenue levers across your ecosystems, ensuring measurable impact.

Phase II: Longevity Acceleration Framework

Next, we will design a velocity model to compress execution cycles. This includes stakeholder alignment workshops, a prioritization matrix for global market activations, and rapid-deployment playbooks tailored to your top 10 regions.

The roadmap outlines a structured plan for achieving our objectives over the coming year. It is divided into key phases, each with specific goals and timelines.

Phase III: Scalable Longevity Execution

We’ll operationalize the strategy through a replicable delivery framework. This includes market-specific rollout schedules, resource modeling, and KPI dashboards for real-time visibility. Our model ensures that what works in one region can be scaled globally with precision.

Phase IV: Longevity Performance Uplift

We will introduce a performance uplift engine—focused on revenue acceleration, cost efficiency, and team accountability. This includes quarterly performance sprints, predictive analytics tied to affiliate engagement, and leadership calibration sessions to drive sustainable growth.

Here’s how this partnership will drive measurable value:

Revenue Acceleration: My storytelling system has delivered over 3.28B views across global platforms. Applied to your new wellness and service offerings, it will drive conversion and deepen lifetime value—especially in categories that reward emotional connection and trust.
Brand Differentiation: As consumer focus shifts toward longevity, healthspan, and restorative travel, DICK’S can lead with a message that fuses vitality with discovery—positioning the brand well beyond products into lifestyle leadership.
Market Readiness: With 70% of travelers seeking in-home wellness services, your new formats are primed for performance marketing. I will architect an integrated campaign suite—UGC, influencer amplification, and performance storytelling—to activate regional demand and accelerate adoption.

Projected Q4 2025 Outcomes:

200% ROI from integrated media and product campaigns
Accelerated R&D cycles through real-time consumer feedback loops
Increased affiliate engagement and operational efficiency via modular storytelling assets

This model is designed to amplify your key growth areas—particularly House of Sport, Field House, and footwear—by embedding longevity storytelling into every consumer and brand touchpoint. With a focus on cultural relevance and global reach, our initiatives will not only enhance product offerings but also deepen customer engagement and loyalty. The integration of real-time data analytics will enable us to anticipate market trends and respond with agility, ensuring that we remain at the forefront of the industry.

This strategic vision is about more than just growth—it's about forging a legacy of excellence. Together, we will transform challenges into opportunities, achieving new heights in the sports and wellness sectors. In conclusion, this proposal sets forth a bold and innovative path, one that is rich with potential and aligned with our core values. As we embark on this lifelong journey, we invite all stakeholders to join us in redefining what's possible, creating a future that is as vibrant and resilient as the communities we serve.

BIDDER FORM AND RFP