Walmart

MAP TIMELINE: JUNE 2025 - JUNE 2026

Meet Tasha Bleu

Tasha Bleu is a distinguished B2B photographer and strategist with over a decade of experience at HYPEBEAST, having garnered 3.28 billion views. Her primary focus is on enhancing scalability and operational leverage to achieve significant annual efficiency gains and improve free cash flow. Throughout her career, she has secured more than 100 brand partnerships and successfully attained a $5 million valuation during her B2B acquisition phase. She is dedicated to delivering historically superior long-term strategies that refine decision-making within the HYPEBEAST ecosystem, specifically targeting key markets such as Saudi Arabia, Hong Kong, Indonesia, Japan, Korea, Latin America, and the United Kingdom for operational excellence.

She thrives on collaborating with S&P 500 companies and Global Chief Procurement Officers to drive substantial savings and revenue. Her expertise in experiential marketing and focus group facilitation has enabled her to increase market share and optimize media supply chains, establishing herself as a trusted advisor who provides tailored solutions that resonate with diverse audiences. Her mission is to create a robust network of physicians, researchers, and S&P 500 partners to lead global campaigns in Nutrigenetics and Nutrigenomics education, metabolic revitalization, anti-aging innovation, and longevity strategies. Her work addresses the silent struggles of illness, and aging, promoting the adoption of life-extending solutions.

As a global advocate, she has transformed personal adversity into a platform for change, inspiring others through her journey of resilience and purpose. She has cultivated a formidable community of over 100,000 engaged social media followers and 20,000 professional LinkedIn connections, amplifying often unheard voices and connecting trauma to transformation. She takes pride in her innovative strategies, which have achieved a quantifiable 200% increase in both ROI and ROAS, delivering value.

WALMART’S $3T Post-Swim Revolution

🌊 Why Post-Swim Care Matters:

Chlorine, saltwater, and hard water are silently damaging skin and hair, eroding confidence and long-term wellness. But Walmart is uniquely positioned to lead a solution that empowers women to swim freely—without compromise.

Here’s our vision: a Walmart-powered post-swim and post-gym category that redefines beauty and wellness for aquatic lifestyles, backed by a $3 trillion global wellness economy. The opportunity is urgent, and the timing is now.

Activation Plan for Q3 2025:

• Co-create high-impact partnerships with Hypebeast and Hypebae (value: $80K)

• Co-engage key opinion leaders and leverage streaming platforms for virality

• Co-develop a Walmart-branded storytelling hub to drive engagement

• Co-produce licensed assets through weekly sprints (value: $125K)

Activation Plan for Black Friday:

Walmart’s Post-Swim Recovery Collection

• Salt & Chlorine Removal Shampoo

• Salt & Chlorine Removal Conditioner

• Salt & Chlorine Eliminating Body Wash

• Salt & Chlorine Eliminating 3-in-1 Body + Face + Hair Wash

• Plus travel sizes for summer trips! 🚙

The beauty and wellness industry is ripe for disruption, and the post-swim care market represents a trillion-dollar opportunity. Women worldwide contend with chlorine exposure, urban pollutants, and premature aging. We must offer them solutions that are not only effective but resonate with their cultural and aesthetic values.

This initiative is built to integrate seamlessly with your platform, while unlocking new value across the athlete lifecycle. With the convergence of sport, wellness, and culture intensifying ahead of global events in 2028 and 2031, the timing is ideal to secure first-mover advantage.