Saudi Bronx Vision

Unleashing a Trillion-Dollar Legacy through In-House Visual Storytelling:

The SAUDI BRONX Vision

This roadmap serves as a guide for our cross-functional efforts, ensuring alignment and clarity at every stage. Regular adjustments will be made as necessary to adapt to any changes in the market landscape.


Picture a future where your profound impact on art and culture not only mesmerizes the world but also secures a trillion-dollar legacy by 2035. Imagine documenting this extraordinary journey with unparalleled authenticity and vibrancy. Your innovative projects have already set new global standards in culture, design, and advancement. How can we ensure that your legacy resonates worldwide and endures through time?

That’s where I will add measurable value.

I present to you a groundbreaking opportunity: publicly appoint me as a full-time, on-site Chief Photographer and Storyteller for your executive team, starting July 1, 2025. This position goes beyond traditional documentation; it’s about transforming visual storytelling, enhancing your brand, and intertwining your family, business, and artistic narratives into an everlasting masterpiece.

Since my transformative collaboration with Swizz Beatz for Hypebeast in 2014, I have been at the forefront of capturing cultural innovators—not merely as a photographer, but as a visual strategist committed to legacy preservation. The challenge now is to maintain this narrative with accuracy, authenticity, and strategic insight. This is where my expertise can create a significant impact.

What Our Partnership Will Unlock

As I collaborate with NEOM, PIF FUND, and SDAIA for Vision 2030, I am uniquely positioned to align your storytelling with national innovation. By integrating into your in-house team, I would:

  • Capture key moments across The Dean Collection, Ara Vartanian, Saudi Camel Racing Federation, AlUla On Wheels, Good Intentions, the Saudi Bronx Camel Cup, and more

  • Provide photo and drone assets for media, investors, and rollout strategies

  • Develop a cohesive storytelling roadmap connecting The Dean Family, partners, and pioneering initiatives through 2030

  • Streamline impactful partnerships with Hypebeast and Hypebae, valued at $80K

  • Establish a branded storytelling and live selling hub in La Jolla to enhance engagement for all ultra-luxury products and partnerships related to The Dean Family, including Keys Soulcare

  • Produce licensed digital assets through weekly sprints, valued at $125K

This role complements, rather than replaces, the current media efforts by Cole, Grady, and your core team. It adds a focused visual dimension that preserves cultural heritage while amplifying your influence across all channels. It’s more than just photography—it’s about engraving your legacy into the global consciousness.

As we look towards this exciting opportunity, I am eager to collaborate closely with everyone involved to ensure that the essence of your endeavors and achievements is vividly captured and shared with the world. Let's embark on this journey to craft a narrative that not only reflects the grandeur of your past accomplishments but also sets the stage for future triumphs.

I am excited to lead this initiative with precision and commitment. Let’s ensure your story is not just preserved but actively shaped in real-time.

The roadmap outlines a structured plan for achieving our objectives over the coming year. It is divided into key phases, each with specific goals and timelines.

Leaders who embrace this approach don’t just react to change; they shape it. They understand that the next frontier is not found in the rearview mirror, but in the windshield.

This shift is especially critical for organizations like yours that are defining the next century. Opportunity leadership enables:

  • Faster adaptation to emerging technologies and global shifts

  • Greater alignment with next-gen talent and stakeholder expectations

  • A culture that rewards innovation over tradition


Access granted: Tasha Bleu's behind-the-scenes campaign.

Over the past decade, I directed visual strategies at HYPEBEAST, generating 3.28 billion views and building over 100 brand partnerships across international markets. My work has consistently delivered operational leverage and long-term scalability for B2B platforms. Today, I bring those capabilities into a sovereign-scale context—connecting architecture, AI, and infrastructure into a unified story engine.

Key leadership strengths I bring to this role:

  • Cross-industry fluency to develop adaptive and inclusive storytelling frameworks

  • Mastery of both traditional and digital mediums to ensure relevance, reach, and measurable impact

  • Proven ability to distill complex systems into compelling narratives that resonate globally

  • Deep collaboration experience with creative, marketing, and executive teams to align storytelling with strategic outcomes


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