MAP TIMELINE: JUNE 2025 - JUNE 2026

This roadmap serves as a guide for our team's efforts, ensuring alignment and clarity at every stage. Regular updates and adjustments will be made as necessary to adapt to any changes in the market landscape.

Meet Tasha Bleu

Tasha Bleu is a distinguished B2B photographer and strategist with over a decade of experience at HYPEBEAST, having garnered 3.28 billion views. Her primary focus is on enhancing scalability and operational leverage to achieve significant annual efficiency gains and improve free cash flow. Throughout her career, she has secured more than 100 brand partnerships and successfully attained a $5 million valuation during her B2B acquisition phase. She is dedicated to delivering historically superior long-term strategies that refine decision-making within the HYPEBEAST ecosystem, specifically targeting key markets such as Saudi Arabia, Hong Kong, Indonesia, Japan, Korea, Latin America, and the United Kingdom for operational excellence.

She thrives on collaborating with S&P 500 companies and Global Chief Procurement Officers to drive substantial savings and revenue. Her expertise in experiential marketing and focus group facilitation has enabled her to increase market share and optimize media supply chains, establishing herself as a trusted advisor who provides tailored solutions that resonate with diverse audiences. Her mission is to create a robust network of physicians, researchers, and S&P 500 partners to lead global campaigns in Nutrigenetics and Nutrigenomics education, metabolic revitalization, anti-aging innovation, and longevity strategies. Her work addresses the silent struggles of illness, and aging, promoting the adoption of life-extending solutions.

As a global advocate, she has transformed personal adversity into a platform for change, inspiring others through her journey of resilience and purpose. She has cultivated a formidable community of over 100,000 engaged social media followers and 20,000 professional LinkedIn connections, amplifying often unheard voices and connecting trauma to transformation. She takes pride in her innovative strategies, which have achieved a quantifiable 200% increase in both ROI and ROAS, delivering value.

THE PLANET FITNESS Post-Swim Revolution

This roadmap outlines a structured plan for achieving our objectives over the coming year. It is divided into key phases, each with specific goals and timelines.

🌊 Why Post-Swim Care Matters:

Here’s the vision: A Planet Fitness-powered post-swim care line that redefines aquatic wellness. This category addresses an urgent, underserved need while opening a new revenue stream aligned with your mission of accessible fitness and care.

Activation Plan for Q3 2025:

Co-create high-impact partnerships with Hypebeast and Hypebae (value: $80K)
Co-engage key opinion leaders and streaming platforms to spark virality
Co-develop a Planet Fitness-branded storytelling hub to drive engagement and conversion, for targets and benchmarks.
Co-produce licensed digital media assets through weekly agile sprints (value: $125K)

Black Friday Launch Opportunity:

Planet Fitness Post-Swim Recovery Collection

Salt & Chlorine Removal Shampoo
Salt & Chlorine Removal Conditioner
Salt & Chlorine Eliminating Body Wash
Salt & Chlorine Eliminating 3-in-1 Body + Face + Hair Wash
Plus Travel Sizes for Summer Trips! 🚗

This is not just about launching new products—it’s about positioning Planet Fitness as the leader in post-gym wellness. Women across the globe are seeking inclusive, effective, and culturally resonant solutions. Let’s give them a reason to choose Planet Fitness before and after the workout.

This initiative is built to integrate seamlessly with your platform, while unlocking new value across the athlete lifecycle. With the convergence of sport, wellness, and culture intensifying ahead of global events in 2028 and 2031, the timing is ideal to secure first-mover advantage.