Petco

I’m Tasha Bleu, and I’m reaching out with urgency to present a revenue growth opportunity that aligns with the scale of your vision and Petco’s emerging momentum. After a strong Q1 2026 report, Petco is poised to become the emotional center of a global movement—through a first-ever 5,000-mile hiking marathon and storytelling fest launching from Petco Park in July 2026.

This is more than an event—it’s the foundation of a multi-year cinematic journey that champions resilience, inclusion, and the human-animal bond. The story begins with disabled hikers, pet parents, pet founders, Petco members, and TikTok-famous pets walking side by side, but it evolves into something far greater: a global narrative arc that embeds Petco into the cultural zeitgeist through 2030.

Here’s how we’ll structure this billion-dollar brand transformation:

Strategic Storytelling Roadmap: A curated content strategy valued at $125K, capturing every Petco milestone and message in a cohesive, emotionally resonant voice across all platforms.

Cultural Archive Activation: From July 2025 to July 2026, we will document and celebrate Petco’s most defining moments—creating a legacy film archive that cements brand identity.

Global Platform Integration: With my executive leadership at HYPEBEAST and HYPEBAE (3.28B+ views), Petco will gain access to a global Gen Z and millennial audience, delivering $80K in earned media value and cultural capital.

Live Content Hubs: Weekly live-selling and storytelling hubs, funded by Petco, will feature celebrity-endorsed content designed to drive commerce and deepen engagement with younger audiences.

Petco Fest 2026: This pet-friendly festival will launch the campaign, with me as Chief Storyteller. It will serve as the ignition point for a three-year narrative that travels from San Diego to Riyadh, Berlin, and beyond.

Budget Alignment or Sponsorship Commitment: We’re seeking a $500K activation budget to launch the content hubs and festival infrastructure for millions of consumers.  

This revenue growth initiative is time-sensitive. To secure venue partnerships, talent commitments, and production timelines, we need alignment by July 12th. The opportunity to position Petco as the emotional heartbeat of a global wellness and inclusion movement is now.

Petco Love has long been a civic cornerstone, but what comes next is bigger than any one brand. My initiative will elevate this legacy into a global movement leading up to 2030. Through evergreen, repeatable programming, we’ll spotlight real stories of resilience and connection—uniting pet families and communities in powerful ways. Think of it as a hybrid of art, advocacy, and impact storytelling—designed to scale, replicate, and inspire.

This isn’t just a campaign. It’s a cultural shift. And I’m inviting you to be the first to buy in—before the splash becomes a wave. Here’s what makes this moment urgent:

Why This Matters Now:

• The world craves authentic impact stories—this is that, at scale

• Disability and chronic illness communities are underrepresented in mainstream media

• Pet-human bonds are a proven source of healing, yet under-leveraged in social innovation

I’m not pitching a product. I’m offering a bridge—between where we are and where we need to be. With your support, we can amplify love as a force multiplier for health, inclusion, and global empathy.

Over the past decade, Tasha Bleu directed visual strategies at HYPEBEAST, generating 3.28 billion views and building over 100 brand partnerships across international markets. Her work has consistently delivered operational leverage and long-term scalability for B2B platforms. Today, she brings those capabilities into a sovereign-scale context—connecting architecture, AI, and infrastructure into a unified story engine.

Key leadership strengths she brings to this role:

• Cross-industry fluency to develop vetted adaptive and inclusive storytelling frameworks

• Mastery of both traditional and digital mediums to ensure relevance, reach, and measurable impact

• Proven ability to distill complex systems into compelling narratives that resonate globally

• Deep collaboration experience with creative, marketing, and executive teams to align storytelling with strategic outcomes