Petco

Petco’s Q1 2025 results reflect a brand in motion—resilient, adaptive, and primed for deeper cultural relevance. That momentum aligns directly with a high-impact opportunity I’m leading: a 5,000-mile, 365-day hike across the U.S. with a team of disabled hikers and their pets, launching from Petco Park in July 2026.

This is more than a journey—it’s a global storytelling campaign powered by community, endurance, and animal companionship. I’m inviting Petco to take the lead role in a living documentary that positions your brand at the center of a yearlong cinematic narrative, with exclusive access to our media platforms during the 365 days before, during, and after the hike.

Here’s how we execute:

• Strategic Storytelling Roadmap: We’ll build a content framework through 2030 that aligns every Petco brand moment with a unified voice—an asset catalogue valued at $125K.

• Cultural Archive Activation: We’ll curate a cinematic archive of Petco and Petco Park’s most powerful cultural moments from July 2025 to July 2026.

• Global Platform Integration: Through our partnerships with HYPEBEAST and HYPEBAE (3.28B+ views), we’ll elevate Petco’s family-driven brand into global creative activations (earned value: $80K).

• Live Content Hub in San Diego: We’ll launch a weekly live-selling and storytelling platform powered by Petco, connecting Gen Z audiences to your brand through drone and photo content.

This isn’t a sponsorship—it’s a narrative engine. A chance to embed Petco into a global conversation around wellness, inclusion, and human-animal connection. From Riyadh to Berlin to Los Angeles, the world is watching. We’re offering the elevated Petco story they’ve been waiting for.

Over the past decade, Tasha Bleu directed visual strategies at HYPEBEAST, generating 3.28 billion views and building over 100 brand partnerships across international markets. Her work has consistently delivered operational leverage and long-term scalability for B2B platforms. Today, she brings those capabilities into a sovereign-scale context—connecting architecture, AI, and infrastructure into a unified story engine.

Key leadership strengths she brings to this role:

• Cross-industry fluency to develop vetted adaptive and inclusive storytelling frameworks

• Mastery of both traditional and digital mediums to ensure relevance, reach, and measurable impact

• Proven ability to distill complex systems into compelling narratives that resonate globally

• Deep collaboration experience with creative, marketing, and executive teams to align storytelling with strategic outcomes