L’Oréal

MAP TIMELINE: JUNE 2025 - JUNE 2026

Meet Tasha Bleu

Tasha Bleu is a distinguished B2B photographer and strategist with over a decade of experience at HYPEBEAST, having garnered 3.28 billion views. Her primary focus is on enhancing scalability and operational leverage to achieve significant annual efficiency gains and improve free cash flow. Throughout her career, she has secured more than 100 brand partnerships and successfully attained a $5 million valuation during her B2B acquisition phase. She is dedicated to delivering historically superior long-term strategies that refine decision-making within the HYPEBEAST ecosystem, specifically targeting key markets such as Saudi Arabia, Hong Kong, Indonesia, Japan, Korea, Latin America, and the United Kingdom for operational excellence.

She thrives on collaborating with S&P 500 companies and Global Chief Procurement Officers to drive substantial savings and revenue. Her expertise in experiential marketing and focus group facilitation has enabled her to increase market share and optimize media supply chains, establishing herself as a trusted advisor who provides tailored solutions that resonate with diverse audiences. Her mission is to create a robust network of physicians, researchers, and S&P 500 partners to lead global campaigns in Nutrigenetics and Nutrigenomics education, metabolic revitalization, anti-aging innovation, and longevity strategies. Her work addresses the silent struggles of illness, and aging, promoting the adoption of life-extending solutions.

As a global advocate, she has transformed personal adversity into a platform for change, inspiring others through her journey of resilience and purpose. She has cultivated a formidable community of over 100,000 engaged social media followers and 20,000 professional LinkedIn connections, amplifying often unheard voices and connecting trauma to transformation. She takes pride in her innovative strategies, which have achieved a quantifiable 200% increase in both ROI and ROAS, delivering value.

L’ORÉAL’S $3T Post-Swim Revolution

🌊 Why Post-Swim Care Matters:

Post-swim care is the silent blind spot in today’s wellness narrative. Chlorine, saltwater, and hard water are quietly degrading skin, hair, and confidence—especially for women who live active, aquatic lifestyles. Yet the market offers little in the way of targeted, high-performance recovery solutions. That’s where L’Oréal comes in.

My vision: a L’Oréal-powered Post-Swim Recovery Collection that empowers women to swim freely—without compromise. 

The L’Oréal Post-Swim Recovery Line:

• Salt & Chlorine Removal Shampoo

• Salt & Chlorine Removal Conditioner

• Salt & Chlorine Eliminating Body Wash

• Salt & Chlorine Eliminating 3-in-1 Body + Face + Hair Wash

• Plus travel sizes for summer trips! 🚙

The goal is to redefine beauty and wellness for women who swim, surf, sweat, and repeat. 

Launching Black Friday 2025, this line is more than timely—it’s transformative.

To ensure maximum impact, I’ve architected a Q3 2025 Activation Plan:

• Co-create high-impact partnerships with Hypebeast and Hypebae (value: $80K)

• Co-engage key opinion leaders and streamers to drive virality

• Co-develop a L’Oréal-branded storytelling hub to centralize brand engagement

• Co-produce licensed assets through weekly sprints (value: $125K)

This initiative is perfectly positioned to align with your current product line, enhancing lifetime value throughout the athlete lifecycle—from elite competitors to everyday wellness enthusiasts. As the intersection of sport, wellness, and culture becomes increasingly prominent leading up to the global events in 2028 and 2031, now is the ideal time to seize a first-mover advantage and influence this emerging category.