Dean Family Vision

The Dean Family’s legacy has long transcended categories—intersecting art, fashion, real estate, and technology to shape the cultural narrative rather than simply participate in it. As we approach a pivotal moment in history, the opportunity now is not just to preserve this legacy, but to design how the world experiences it—visually, emotionally, and historically.

What I’m proposing is a full-time, on-site role as Chief Photographer and Storyteller beginning July 1, 2025, dedicated to building a cinematic visual framework that elevates the Dean Family’s global cultural footprint. This is not traditional photography. It’s strategic storytelling engineered to position the family among legacy names like Lauder, Mars, and Cargill—yet distinct through innovation, immediacy, and cultural fluency.

Here’s how we bring this vision to life:

Strategic Storytelling Pillars:

• Build a cinematic visual archive across The Dean Collection, Ara Vartanian, the Saudi Camel Racing Federation, AlUla On Wheels, Good Intentions, and the Saudi Bronx Camel Cup—positioning them as global cultural benchmarks.

• Develop a long-term storytelling roadmap through 2030 that ensures every touchpoint reflects a unified, high-impact narrative.

• Explore launching The Dean Family Foundation, Vineyard, and Investment Fund—blending philanthropy, hospitality, and finance with cultural storytelling aligned with Saudi Vision 2030.

• Create collaborative content structures with Hypebeast and Hypebae to amplify family-led creative and commercial initiatives.

• Elevate real estate storytelling through smart city and floating city investments from 2025 to 2040—turning ownership into headline-worthy cultural statements.

• Launch a live-selling and storytelling platform that drives ultra-luxury brand narratives through weekly drone and photo content—blending commerce with cinematic artistry.

This role is about more than documentation. It’s about cultural authorship—ensuring the Dean Family’s voice is embedded in the global conversation around heritage, innovation, and identity. With precision, purpose, and real-time execution, we will architect a storytelling ecosystem that not only honors the past but defines the future.

With the momentum building across NEOM, PIF Investment Fund, RED SEA GLOBAL, and SDAIA, the Saudi Vision 2030 landscape is evolving at an unprecedented pace. In this moment of transformation, you and your family are not just participants—you are cultural architects. I’m reaching out to offer a visual storytelling partnership that embeds your family’s legacy into this national innovation narrative, without disrupting your current media infrastructure.

This isn’t about replacing your in-house team. It’s about sharpening the lens through which the world sees your influence. By integrating directly with Cole, Grady, and your core unit, I’ll provide high-caliber content that reflects the depth of your family-owned businesses like The Dean Collection, Ara Vartanian, AlUla On Wheels, and the Saudi Bronx Camel Cup. These aren’t fleeting moments—they are cultural milestones that deserve to be captured, archived, and amplified with precision.

Here’s what we unlock together:

Real-time legacy capture:

• Drone and photo assets for investor decks, media coverage, and campaign rollouts

• On-site documentation of key events aligned with Saudi Vision 2030

A unified visual roadmap:

• Seamless integration of The Dean Family’s narrative with national innovation initiatives

• Story arcs that connect your ventures to global audiences and strategic partners

Global visibility accelerators:

• Streamlined partnerships with Hypebeast and Hypebae (valued at $80K) to elevate brand presence

• A branded storytelling and live-selling hub in La Jolla to spotlight ultra-luxury ventures like Keys Soulcare

Consistent high-impact content:

• Weekly licensed digital asset sprints (valued at $125K) for ongoing engagement and media leverage

This is more than documentation—it’s about engraving your family’s cultural legacy into the global consciousness while aligning with Saudi Arabia’s future-forward blueprint. The timing is rare, and the window to shape this in real time is now.

Over the past decade, I directed visual strategies at HYPEBEAST, generating 3.28 billion views and building over 100 brand partnerships across international markets. My work has consistently delivered operational leverage and long-term scalability for B2B platforms. Today, I bring those capabilities into a sovereign-scale context—connecting architecture, AI, and infrastructure into a unified story engine.

Key leadership strengths I bring to this role:

• Cross-industry fluency to develop vetted adaptive and inclusive storytelling frameworks

• Mastery of both traditional and digital mediums to ensure relevance, reach, and measurable impact

• Proven ability to distill complex systems into compelling narratives that resonate globally

• Deep collaboration experience with creative, marketing, and executive teams to align storytelling with strategic outcomes

I’ve developed a floating city network: modular marine habitats engineered for resilience, powered by clean energy, and governed by AI-driven systems. These expandable oceanic communities are self-sustaining, adaptive, and scalable—designed not just to survive climate volatility, but to evolve with it.