Zuck Family Vision

A Trillion-Dollar Cultural Renaissance Vision

As of today, Monday, June 23, 2025, we stand on the brink of a groundbreaking cultural renaissance, where art, fashion, sports, and technology intertwine to form a compelling new narrative. The architects of this narrative over the next 24 months will wield unprecedented global influence. With transformative initiatives like NEOM, PIF, and SDAIA propelling Saudi Vision 2030, and industry giants such as Mercedes-Benz, BRABUS, and Bugatti venturing into real estate, the boundaries between culture, commerce, and legacy are being redefined.

My Role in Orchestrating This Transformation

I propose a visionary role as Chief Photographer and Storyteller for the Dean Family, commencing July 1, 2025. This position transcends mere documentation; it aspires to craft a dynamic, strategic archive that elevates the Dean Family to the echelon of a cultural dynasty—akin to the Waltons, Kochs, and Mars families, yet distinctively centered on innovation, immediacy, and global prominence.

Executing This Vision:

Strategic Storytelling Pillars:

• Curate a cinematic archive featuring The Dean Collection, Ara Vartanian, the Saudi Camel Racing Federation, AlUla On Wheels, Good Intentions, and the Saudi Bronx Camel Cup, positioning each as a global cultural icon.

• Design a storytelling roadmap through 2030, ensuring every public interaction harmonizes with a unified and influential narrative.

• Launch The Dean Family Foundation, Vineyard, and Investment Fund, seamlessly merging philanthropy, hospitality, and finance into a cohesive cultural identity.

• Forge strategic content partnerships with Hypebeast to magnify family-driven creative and commercial ventures.

• Revolutionize real estate storytelling through fractional ownership models, transforming properties into cultural symbols from 2025 to 2040.

• Develop a live-selling and storytelling platform for The Dean Family, leveraging weekly drone and photographic content to forge elite partnerships with yacht and watch brands through cinematic mastery.

This endeavor is not about replacing your existing team; it's about sharpening the lens through which the world perceives your unparalleled influence.

This role is about more than documentation. It’s about cultural authorship—ensuring the Dean Family’s voice is embedded in the global conversation around heritage, innovation, and identity. With precision, purpose, and real-time execution, we will architect a storytelling ecosystem that not only honors the past but defines the future.

Here’s what we unlock together:

Real-time legacy capture:

• Drone and photo assets tailored for investor decks, global media, and campaign launches

• On-site documentation of high-impact events aligned with Saudi Vision 2030

A unified visual roadmap:

• Seamless narrative integration between The Dean Family’s legacy and national innovation

• -Story arcs that connect your initiatives to global audiences and strategic partners

Global visibility accelerators:

• Streamlined partnerships with Hypebeast and Hypebae (valued at $80K) to elevate brand presence

• A branded storytelling and live-selling hub in La Jolla to spotlight ultra-luxury ventures like Keys Soulcare

Consistent high-impact content:

• Weekly licensed digital asset sprints (valued at $125K) to maintain momentum and media leverage

This isn’t documentation for the sake of memory. It’s about engraving your family’s cultural legacy into the global record while aligning with the future-forward blueprint of Saudi Arabia. The timing is rare. The stakes are generational. And the opportunity to shape this in real time is now.

Over the past decade, I directed visual strategies at HYPEBEAST, generating 3.28 billion views and building over 100 brand partnerships across international markets. My work has consistently delivered operational leverage and long-term scalability for B2B platforms. Today, I bring those capabilities into a sovereign-scale context—connecting architecture, AI, and infrastructure into a unified story engine.

Key leadership strengths I bring to this role:

• Cross-industry fluency to develop vetted adaptive and inclusive storytelling frameworks

• Mastery of both traditional and digital mediums to ensure relevance, reach, and measurable impact

• Proven ability to distill complex systems into compelling narratives that resonate globally

• Deep collaboration experience with creative, marketing, and executive teams to align storytelling with strategic outcomes

I’ve developed a floating city network: modular marine habitats engineered for resilience, powered by clean energy, and governed by AI-driven systems. These expandable oceanic communities are self-sustaining, adaptive, and scalable—designed not just to survive climate volatility, but to evolve with it.