Hasbro

Your Q1 2025 results clearly demonstrate Hasbro’s disciplined momentum—Wizards and Digital Gaming are not only outperforming, they’re reshaping your profit profile. The mix shift is working. That said, the next five years will demand more than operational excellence. They’ll require cultural authorship at sovereign scale.

Everyone from Tokyo to Dubai is deploying smart cities as a national strategy. These aren’t PR exercises—they’re infrastructure testbeds, talent magnets, and geopolitical platforms. The rise of floating cities and AI-integrated ecosystems is accelerating. The question is no longer “if,” but “who leads.”

HASBRO is uniquely positioned. Your IP portfolio isn’t just entertainment—it’s world-building. Dungeons & Dragons, Transformers, Nerf, and Peppa Pig are already functioning as societal frameworks. With the HASBRO City prototype advancing toward 2030, the next 24 months will determine who controls the narrative architecture of post-carbon living.

That’s why I’m proposing the creation of a dedicated executive function: Chief Photographer and Storyteller, effective July 1, 2025. This is not a marketing role. It’s a strategic position embedded within your innovation and licensing teams, designed to:

• Build a real-time storytelling system across floating R&D villages, AI mobility hubs, and sovereign infrastructure nodes

• Deliver weekly licensed content assets across HASBRO and partner platforms

• Secure long-term licensing with global creators and platforms focused on AI, gaming, and mobility

• Align narrative strategy with your Disney and digital gaming partnerships to amplify IP value across smart city ecosystems

As a Pawtucket native, this is personal. HASBRO’s legacy is woven into the civic fabric here. But what comes next is global. HASBRO City is not a theme park. It’s a $3 trillion prototype of how humans will live, play, and govern in the AI century.

Narrative is now infrastructure. HASBRO’s early alignment with this layer ensures:

• Brand permanence across branded-cities and post-carbon living ecosystems

• Scalable content systems embedded within infrastructure, not layered afterward

• Execution readiness: I am cleared to activate in Q3 2025 and embed directly into HASBRO’s operational cadence

I’m ready to lead this effort with precision and discretion. Let’s ensure HASBRO’s story is not just remembered—but authored in real time.

Leaders who embrace this approach don’t just react to change; they shape it. They understand that the next frontier is not found in the rearview mirror, but in the windshield.

This shift is especially critical for organizations like yours that are defining the next century. Opportunity leadership enables:

• Faster adaptation to emerging technologies and global shifts

• Greater alignment with next-gen talent and stakeholder expectations

• A culture that rewards innovation over tradition

Over the past decade, I directed visual strategies at HYPEBEAST, generating 3.28 billion views and building over 100 brand partnerships across international markets. My work has consistently delivered operational leverage and long-term scalability for B2B platforms. Today, I bring those capabilities into a sovereign-scale context—connecting architecture, AI, and infrastructure into a unified story engine.

Key leadership strengths I bring to this role:

• Cross-industry fluency to develop adaptive and inclusive storytelling frameworks

• Mastery of both traditional and digital mediums to ensure relevance, reach, and measurable impact

• Proven ability to distill complex systems into compelling narratives that resonate globally

• Deep collaboration experience with creative, marketing, and executive teams to align storytelling with strategic outcomes

As we shape the unified stakeholder narrative for HASBRO City, this heritage is not just relevant—it is essential.

HASBRO City is more than a $3 trillion prototype. It is designed to be the symbolic capital of the GenAI age: a living narrative of innovation, velocity, and identity. What will distinguish it on the world stage is not just its infrastructure, but the clarity and cohesion of its story. In this, Hasbro’s threefold soul—gaming, licensing, and collecting—offers the perfect architecture.

We are positioning HASBRO City as:

• A cultural engine of GenAI, where heritage meets hyper-intelligence

• A global landmark for performance-driven design, inspired by Hasbro’s legacy

• A lifestyle ecosystem that channels exclusivity into every physical and digital experience

This is not about replicating Hasbro’s past—it’s about amplifying its DNA into a city-scale story that speaks to a new generation of creators, collectors, and competitors.

To move forward, we recommend a focused session to align on narrative tone, visual language, and key storytelling pillars. This will ensure that every stakeholder—from investors to residents—understands not just what HASBRO City is, but why it matters.

I’ve developed a floating city network: modular marine habitats engineered for resilience, powered by clean energy, and governed by AI-driven systems. These expandable oceanic communities are self-sustaining, adaptive, and scalable—designed not just to survive climate volatility, but to evolve with it.