Ferrari

Everyone else—from Tokyo to Dubai—is using smart cities as large-scale test beds to accelerate innovation, validate infrastructure, and secure global market dominance. With 2030 only five years away, the window to lead in this space is rapidly closing.

We’re at the tipping point of a new urban era. Smart cities are no longer theory—they're being built, tested, scaled. Floating cities are next. While it may sound radical, the data is clear: the world’s most competitive economies are investing in these platforms to future-proof their technologies and influence.

You’ve always led where others hesitate. This is one of those moments.

Your brand’s legacy in performance, prestige, and precision is not only foundational to automotive history—it is now central to the future of sovereign-scale living. The Ferrari story is evolving beyond the road and track, and the next chapter demands a narrative engine equal to its architectural and technological ambition.

FERRARI City is no longer a vision. It is a $3 trillion prototype of post-carbon, AI-integrated civilization. With Ferrari, Ferretti Group, and Scuderia Ferrari HP advancing toward Saudi Vision 2030, the next 24 months will define who authors this new era of urban intelligence—and who remains a spectator.

That’s why I’m proposing a new leadership function: Chief Photographer and Storyteller, effective July 1, 2025. This is not a media-facing role—it is a core strategic position designed to architect and operationalize the narrative engine of FERRARI City, aligning with the scale and ambition of partners like AWS, Shell, HP, and the Serge Ferrari Group.

Key deliverables include:

• Weekly licensed content assets distributed across Ferrari and partner platforms

• A real-time storytelling hub capturing innovation across floating co-working villages, AI research clusters, and sovereign infrastructure nodes

• Long-term licensing partnerships with global creators and media platforms focused on AI, mobility, and luxury

• A narrative framework positioning FERRARI City as the symbolic capital of the GenAI era

Narrative is now infrastructure. Ferrari’s early alignment with this layer ensures:

• Brand permanence across branded-cities and post-carbon living ecosystems

• Scalable content systems embedded within infrastructure, not layered afterward

• Execution readiness: I am cleared to activate in Q3 2025 and embed directly into Ferrari’s operational cadence

Aligned with Saudi Vision 2030, FERRARI City stands at the intersection of climate resilience, ocean colonization, and autonomous systems. This demands a narrative layer that moves as fast as the technology it represents.

I’m ready to lead this effort with precision and discretion. Let’s ensure FERRARI’s story is not just remembered—but authored in real time.

Over the past decade, I directed visual strategies at HYPEBEAST, generating 3.28 billion views and building over 100 brand partnerships across international markets. My work has consistently delivered operational leverage and long-term scalability for B2B platforms. Today, I bring those capabilities into a sovereign-scale context—connecting architecture, AI, and infrastructure into a unified story engine.

Key leadership strengths I bring to this role:

• Cross-industry fluency to develop adaptive and inclusive storytelling frameworks

• Mastery of both traditional and digital mediums to ensure relevance, reach, and measurable impact

• Proven ability to distill complex systems into compelling narratives that resonate globally

• Deep collaboration experience with creative, marketing, and executive teams to align storytelling with strategic outcomes

As we shape the unified stakeholder narrative for FERRARI City, this heritage is not just relevant—it is essential.

FERRARI City is more than a $3 trillion prototype. It is designed to be the symbolic capital of the GenAI age: a living narrative of innovation, velocity, and identity. What will distinguish it on the world stage is not just its infrastructure, but the clarity and cohesion of its story. In this, Ferrari’s threefold soul—racing, sports cars, and lifestyle—offers the perfect architecture.

We are positioning FERRARI City as:

• A cultural engine of GenAI, where heritage meets hyper-intelligence

• A global landmark for performance-driven design, inspired by Scuderia Ferrari’s legacy

• A lifestyle ecosystem that channels exclusivity into every physical and digital experience

This is not about replicating Ferrari’s past—it’s about amplifying its DNA into a city-scale story that speaks to a new generation of creators, collectors, and competitors.

To move forward, we recommend a focused session to align on narrative tone, visual language, and key storytelling pillars. This will ensure that every stakeholder—from investors to residents—understands not just what FERRARI City is, but why it matters.

I’ve developed a floating city network: modular marine habitats engineered for resilience, powered by clean energy, and governed by AI-driven systems. These expandable oceanic communities are self-sustaining, adaptive, and scalable—designed not just to survive climate volatility, but to evolve with it.